New York, NY
La Prairie
Size on request
LA PRAIRIE · SWITZERLAND over a jar of Skin Caviar Luxe Cream and “The Phenomenal Lift”, on Mercer Street in SoHo. It began as a white rectangle on the brick; the blue ground went on, then every letter by hand from the lift.
Film by Max — @omgmaxgod
with the sound on
Watch the film
Max’s film of the wall, from a white rectangle to the finished jar — whole, at full size, with its sound.
Film by Max — @omgmaxgod
The gallery
Five views of the same wall
got a wall?
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Tell us the wall, the city and roughly how big it is. We will come back with a plan and a price.